Recent research in psychology and economics has uncovered important, and sometimes surprising drivers of human behavior. ideas42 attempts to apply these insights to our understanding of the economic lives of people. Its innovations have produced new solutions in the areas of financial access for the poor, harvesting technologies in developing countries, in the choice of health coverage in the United States, and educational opportunities in low-income communities.

The Institute for Financial Management and Research (IFMR), Chennai, is one of India’s most prestigious business schools and academic institutions. Established in 1970, it is recognized as an Institution of National Importance by the Ministry of Finance. Since its inception, IFMR’s mission has been focused on contributing to growth and development efforts in India with an emphasis on finance and research. IFMR also has several key partnerships with some of the leading academic institutions worldwide and offers a stimulating and world class environment to faculty and students alike.

IFMR Trust is a private trust whose mission is to ensure that every individual and every enterprise in India has complete access to financial services. Working with several partners, IFMR Trust is advocating for systemic changes that will enable development of an inclusive financial system. Its advocacy effort is strengthened by research, as well as operations in areas where the Indian financial system has failed to evolve effective models, and the need for demonstrated success is high. IFMR Trust brings to its efforts expertise in design, delivery and scaling of financial services and a deep understanding of mainstream markets.